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Designed with Nike's trademark visually gripping graphics, Sole Provider: Thirty Years of NIKE Basketball is a collection of Nike hoop shoes and the subculture that surrounds them. Text by Slam magazine editor-at-large Robert "Scoop" Jackson, Sole Provider gives the inside story of NIKE Basketball - from its inception in 1972 to its incredible success as the basketball brand with over 60% market share.
Featuring anecdotal facts and figures, inside interviews with NBA players, Nike footwear designers, musicians, and other pop-culture notables, Sole Provider showcases the historical context of the game with exclusive images from Nike's archives: posters, print advertisements, commercial stills, behind-the-scenes footage, NBA photos, and never-before-published images. Features spreads that illustrate the development of the most pivotal shoes during this period, as well as interviews with designers and drawings of their prototypes; Features the key shoes and the players associated
